INOA HAIR COLOR

     ONE OF THE QUESTIONS THAT I GET MORE AND MORE AT THE SALON DURING THE SUMMER MONTHS IS, "HOW DO I KEEP MY COLOR BRIGHT AND FRESH IN THE HOT WEATHER AND SUNSHINE?" AS A HAIRDRESSER, WE ARE ALWAYS TALKING TO OUR GUESTS ABOUT HOME-CARE AND HOW TO KEEP COLOR FROM FADING ONCE OUR GUESTS  ARE SHAMPOOING AT HOME. NOW, DON'T GET ME WRONG. THE AT-HOME CARE IS ESSENTIAL TO MAINTAIN THE FRESH FROM THE SALON LOOK AT HOME. I THINK IT IS IMPERATIVE TO LISTEN TO YOUR STYLISTS' RECOMMENDATION FOR YOUR AT-HOME ROUTINE. HOWEVER, WE OFTEN FORGET TO GIVE OUR GUESTS, AND OURSELVES, THE OPTION OF A SAFER ALTERNATIVE TO TRADITIONAL COLOR THAT PROVIDES LASTING RESULTS.

     THE ANSWER IS INOA COLOR BY L'ORÉAL PROFESSIONNEL. THIS COLOR IS TRULY THE MOST REVOLUTIONARY BREAKTHROUGH I HAVE SEEN IN HAIR COLOR TECHNOLOGY IN OVER 15 YEARS. I AM AND ALWAYS HAVE BEEN FASCINATED BY SCIENCE. I THINK THIS IS WHY I BECAME INTERESTED IN HAIR COLOR TO BEGIN WITH. I HAVE ALWAYS WONDERED WHY AND HOW HAIR COLOR WORKS AND WHY IT FADES OVER TIME. WE KNOW THAT SULFATES IN OUR SHAMPOO CAN BE HARSH AND ABRASIVE AND CAN PULL COLOR OUT OF OUR HAIR. WE DON'T EVER THINK THAT ONE SERIOUS CULPRIT OF COLOR FADE IS WATER. MOST HAIR COLOR IS DEPOSITED INTO HAIR WITHIN A WATER MOLECULE, AND THEREFORE FADES OVER TIME. COLOR FADE IS ALSO DETERMINED BY HOW THE COLOR IS DEPOSITED TO BEGIN WITH. INOA USES AN INNOVATIVE OIL DELIVERY SYSTEM (ODS). THIS TECHNOLOGY ALLOWS THE COLOR TO DEPOSIT DEEP INTO THE CUTICLE ENCAPSULATED IN AN OIL MOLECULE. OVER TIME, AS THE HAIR IS SHAMPOOED, THE COLOR REMAINS DEEP IN THE HAIR CUTICLE AWAY FROM THE WATER. 

     THIS TECHNOLOGY ALSO ALLOWS FOR INOA TO BE AMMONIA FREE! AMMONIA IS USED IN THE MAJORITY OF HAIR COLOR TO OPEN THE HAIR FIBER SO THAT COLOR CAN BE ABSORBED. AMMONIA is A HARSH SKIN-IRRITANT THAT IS EASILY ABSORBED INTO YOUR SKIN AND INHALED. I HAVE PERSONALLY KNOWN MANY PEOPLE WHO ARE ALLERGIC TO AMMONIA AND FOR A LONG TIME DIDN'T HAVE OPTIONS FOR HAIR COLOR. HAIR COLOR LINES I HAVE USED IN THE PAST THAT HAVE BEEN AMMONIA FREE USUALLY DON'T PROVIDE ENOUGH GREY COVERAGE OR CONSISTENT, EVEN RESULTS ON NON-PIGMENTED HAIR. THIS IS NOT THE CASE WITH INOA. THE COVERAGE IS BEAUTIFUL, DIMENSIONAL, PROVIDES UP TO 100% GREY COVERAGE AND LEAVES THE HAIR HEALTHIER, SOFTER, AND SHINIER THAN BEFORE YOUR COLOR. THERE IS ZERO ODOR, INTENSE SCALP COMFORT, AND THE HAIR IS PROVIDED WITH LASTING NUTRITION UP TO 6 WEEKS. I HAVE PERSONALLY SEEN THE TRANSFORMATIVE RESULTS OF INOA COLOR AND IT IS MY PREFERRED CHOICE FOR GUESTS AT NOVACHIS SALON.